![]() ![]() ![]() This means you’ll want to research your keywords on Pinterest, identify the ones you’d like to “rank for” (or be discovered for) and fully optimize your Pinterest profile with those keywords. Our aim on the platform is to get discovered by pinners who are already searching for the things we teach about, help with, offer, create content around…īut this will only happen if we have a strong keyword strategy. If you know anything about me, you know this is the hill I will die on. Optimize your Pinterest profile with your chosen keywords. So, let’s capitalize on your genius content, and the hard work you put into it, shall we? Let’s talk about repurposing your IG content over to Pinterest!ġ. Pointing pins to your IG account, should – in my opinion – be a secondary strategy – for an effective, sustainable marketing system for your biz.Īll of that being said, I know you are creating so much valuable content on Instagram … and I also know that there are Pinterest pinners who need it – and would love to find it in their searches and feeds! (I actually have done that before!) But this post is not the “What if Zuck took away your IG account tomorrow?” □post, so I’ll just leave it at that… Honestly, I could go on about this for hours. I do NOT believe that anyone should build a business solely on social media – or even rely too heavily on social platforms to “pay the bills.” I believe in building a body of work that you have full control over. I believe in creating long-form content on your website. I’d be remiss if I didn’t start this post by being clear about something: ![]()
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